EPISODE 3: “The Times They Are A-Changin’” - How the Music Industry is Shifting Today

The music industry is changing at a pace we’ve never seen before. From the decline of traditional record sales to the rise of AI-generated tracks, social media-driven virality, and new ways for artists to make money, today’s landscape looks nothing like it did even a decade ago. In this episode, we discuss how streaming, TikTok, and algorithmic discovery have reshaped how we find and consume music—and what that means for artists trying to build a lasting career.

But discovery is only part of the equation. We also dive into the shifting world of music monetization—where album sales have taken a backseat to touring, merch, Patreon, and direct-to-fan platforms. Is financial independence more attainable for artists now, or has the burden of being a musician-entrepreneur become too much? Let’s break it down and explore what the industry's future really looks like.

Will the next generation of musicians embrace this shift of fostering more intimate and engaged communities, or will they still chase the traditional dream of mainstream success?

Let us know below